It takes us roughly 5 working days to get things set up for you and then we start running your ads. Results – in the form of booked appointments – can appear the first day your ads run. Although we would expect it to take a few days before the specific set-up we’ve created for you finally beds in. 

From there, we refine your ads as results come in, looking for small improvements in order to increase overall results. That can take 3 – 4 weeks. But you’ll be getting appointments in the meantime – and we’ll be aiming to run the size of campaign necessary to keep your company fully busy throughout. You need to be able to handle the increased appointments and orders before we begin your ad campaign.

Not all leads are equal. 

Some leads will possibly become a sale eventually – but many more almost certainly will not. Typically, a contractor company will receive leads that contain mostly the second type – ones that will not produce a sale.

The problem is that – way too often – the people sending you leads are simply sending you email addresses and, possibly, a phone number.  

Those details are often coming from people who might be thinking about a new remodulation… who are possibly wondering about the price… who think they may need to address their home situation in the coming year or so…

But they’re not buying now. Certainly not this season. Quite possibly not this year. Or even next. They’re just thinking about it right now.  

To sort out the buyers from the ‘just looking’ requires you to make hundreds of calls and dozens of follow ups. This takes weeks at least – and ends with few or no sales at the end of it. 

And you’ll quickly realize that you’re not the only contractor company chasing what little business there is. Every other company seems to be chasing the same leads.  

We don’t put you through any of this. 

To qualify as a lead respondents to our ads have to fill in a questionnaire. There are 8 questions – where they live, how big their home is, how they intend to pay for it and so on.   

And then we need their full contact details. 

People who give us all this detail are real leads – people who are serious about their new remodulation.  

And then we direct them to an appointments page. Here they use our calendar software to book a contractor inspection with your company. You receive the appointment details as they’re booked.

This is a qualified lead: happy to hand over all their details and willing to book a roof inspection with your company. They’re genuinely looking to buy a new roof. 

Anybody else – the ‘just looking’ crowd – don’t want to go down this route. So they don’t fill in their details – and you don’t end up with a lead that simply won’t convert.

And the leads we send you are exclusive leads – only your company gets them.  

In fact, the person’s entire experience of giving their details and booking their appointment is carried out on pages we created… but which display your company name, photos and logo. So when you call them they already know who you are. 

Junk leads – the unqualified leads you get from HomeAdvisor, Angi and similar – hurt businesses and get in the way of business growth. You might get the occasional sale from one – but you’ll never build a business from them.  

Get qualified, exclusive leads from Contractor Marketing and you’ll see the difference from day 1.

‘Some’ success is nice. But we’re looking for constant, ongoing success. We give our clients a reliable flow of new business so they can pursue exciting commercial goals.  

Most agencies of course mean well and they want to help you do well. 

The problem with almost every lead generation agency? They’re generalists. They rarely – or never – specialize. They work with anyone and they’ll do anything for them. 

Years ago we worked in generalist agencies where, in a given month, clients included real estate agents, beauticians, personal trainers, dentists, dog groomers, kitchen designers, lawyers, fast food restaurants, hairdressers, accountants, drainage firms… 

We could never build up a deep understanding of the real-world challenges faced by companies in these industries. Because we were forever switching from one industry to another. 

All we ever did was apply a one-size-fits-all approach to every customer. Regardless of industry or the specific or unique challenges a company faced we just did the same thing for everyone.

We got lucky with some companies and got them some sales. 

But as soon as they wanted steady, reliable growth that they could count on… we couldn’t help. We didn’t know how to. So their revenues plateaued and they stayed stuck.

Contractor Marketing is 100% different. We’re one of the world’s few ultra-specialist agencies. We don’t work only in one industry – building and construction – we work only in one sector of that industry – residential roofing.

And we only work with contractor companies in the $1 million to $10 million range. Specifically, we help them overcome the big challenges of scaling from those levels to the next level.  

We’re specialists in the very industry and in the very difficulties you face every day. 

We work with roofing companies only. We understand exactly what you’re up against, what you need… and since 2017 we’ve been helping you get it.  

If you’re a residential contractor company owner then no other agency anywhere can offer you the level of knowledge and ability needed to get you out of a revenue plateau and onto the next, most exciting revenue level.

They couldn’t be more different.  

Website leads from Angi or Houzz or similar lead gen outfits are expensive, unreliable – and each lead is never given only to you. 

By the time you get the lead 4 or 5 other roofing companies also have the same lead. 

Whether you’re the first to call it or the last you can be sure of one thing: you’re not going to be the only one.  

Worse, if the lead should look like turning into an actual sale you’ll almost certainly have to bid for the work against the other contenders. 

Imagine what that’s going to do to the price you can charge… 

The work hours that go into chasing weak or useless leads makes the whole effort an expensive and frustrating one.  

Contractor Marketing leads don’t work that way at all. 

We use our 8-question survey as a way of weeding out the people who are ‘just looking’ or ‘thinking about it’. We’re looking for the ‘ready to buy’. So we ask them about their home, the full address, size of the house, when they want the roof installed, how they’re going to pay for it… and so on.  

Then we ask for contact details: email, phone number.  

And then we direct them to an appointments page where they book a roof inspection appointment. 

Anyone who does all this is clearly a motivated buyer. They’ve decided they need a new remodulation and are willing to take the next big step towards that.  

They’re not ‘just looking’ – they’re ‘ready to buy’.  

Imagine how much easier it is to call a lead that’s this far advanced in their remodulation project that they’ll book a remodulation appointment with you. 

That’s how our leads are. Booked using your company name and logos, qualified to remove people who aren’t going to buy – and then delivered exclusively to your company.  

What’s more, the cost of a lead or a new customer from us is significantly less than any lead from any source we’ve ever worked with. 

Our leads average $20 a piece. A new contractor customer is costing between $100 and $350 – an all-time low cost for new business in this industry. And all these leads go to you – and you only.  

You can’t get this from Angi. Or HomeAdvisor. Or any of the rest of them.  

Remember that Contractor Marketing leads are often actually roof inspection appointments. The lead was booked in your company name, using your logos and colors. So this lead not only wants your call – they’re expecting your call. 

Which means your sales colleagues experience far less sales resistance, procrastination and chasing than they do from unqualified junk leads. They make fewer sales calls to get more deals.  

Roofing company owners add multiple millions of dollars in revenue using Contractor Marketing leads.  

Nobody manages that with website leads!

Leads aren’t free so they represent a certain cost of doing business. Nothing surprising about that. But not all leads are equal and some eat into your profit margins more than others.

If you’re getting leads from one channel at $300 to $400 each and converting one out of five into orders then you’re paying $1500 – $2000 per new sale. 

You’ll have to factor that into your pricing. 

If your Contractor Marketing sales are coming in at $100 – $350 each… which they generally will be… then you can better judge where your marketing dollars need to be spent. It’s easier to know what your profit margins are likely to be when you know what your leads costs are. 

There’s a huge number of people who look like potential contractor customers but who are in fact ‘just looking’. And many of the ‘just looking’ will simply drop the idea and revisit it next year. Or the year after. 

But there’s a smaller audience who’s actively seeking a new remodulation right now – and want to close a deal in the next week or two.

Most lead generation agencies will dump both types on you. Your team will then spend days and weeks trawling through hundreds of leads, calling them up trying to work out who is serious and who was just curious at the time.

Whereas we qualify leads before you ever see them. A lead has to book a remodulation before we send their details to you. So you get more of the motivated buyers and fewer of the ‘just looking’ people. 

That’s what a genuine lead looks like to us. 

So we lose the tyre-kickers, the ‘just looking’. Which means we’re left with fewer leads. But these are what we call ‘high quality leads’ – motivated buyers, often with financing in place, who are ready to pull the trigger. The kind of leads you can build a business on. 

It’s a colossal mistake to believe that all residential contractor customers are looking for a cheap deal. 

Pricing discounts in our ads can sometimes help a sale. But there is a huge audience of people out there who are nervous about a new remodulation – and who want reassurance from a credible, serious roofing firm rather than a gimmicky money-off voucher. 

We create Facebook ads that are specific to your firm – and the customer-base you’re aiming at.

We don’t create ads promising huge discounts. We’re not going to devalue your business to get clicks. If our promises to your leads means you’re having to cut the price you can ask for your product… Are we really helping you? 

Our writers use proven approaches and psychologically persuasive writing to build trust in your brand, to differentiate you from the loud, ‘choose me, choose me!’ crowd… and to filter out the bargain-hunters who’ll only buy from you if you shred your margins to the bone. 

Nobody is immune to price but we get you contractor customers who want to buy sooner rather than later – and who care about who they’re buying from.